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Yahoo Shutting Down Seven Products To Focus Company’s Efforts

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I’m really enjoying watching Yahoo CEO Marissa Mayer work to turn around the once-dominant email and search company. So far, it appears that she’s been a decisive leader who is enjoying mostly positive reactions for her moves.

On Friday, Yahoo announced it will shut down seven products:

  • Blackberry app
  • Yahoo avatars
  • Yahoo App Search
  • Yahoo Sports IQ
  • Yahoo Clues
  • Yahoo Message Boards website
  • Yahoo Updates API

This is the second round of product shutdowns since Mayer came on board from Google.

The product shutdowns, which Yahoo announced on its official company blog on Friday, are part of what the company said are regular efforts to evaluate and review its product lineup.

“The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today,” wrote Jay Rossiter, Yahoo’s executive vice president of Platforms.

… So-called “spring cleaning” announcements, in which multiple products are shut down, have become a regular feature at Google in recent years.

Mayer raised eyebrows last month when she ended the practice of remote workers, requiring all Yahoo employees to work from Yahoo headquarters or offices. Several groups criticized the move as a step backward for the way tech companies work. Others pointed out that Mayer, as a new mother, should know the value of allowing people to work from home so they can be more flexible with family and other responsibilities.

But Mayer is no stranger to the tech world, and she fully understands the benefits of remote working. However, Yahoo is not a nimble start-up or a well-run machine that can allow different strategies for employees.

John Gruber, responding to a Tweet by Richard Branson, said it best:

Yahoo needs a kick in the ass. Mayer is not merely trying to keep Yahoo limping along; she’s trying to lead Yahoo to kick some ass. Same old, same old isn’t going to get them there.

From what I’ve been reading, Mayer has her kicking-boots laced up tightly, which excites me about the future of Yahoo.


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